Raise (the standard of) Awareness
Ever have an opinion, where in your mind it makes such an unprecedented level of sense that anyone that disagrees with you must simply be a fool? Well, chances are you are right, lots of ideas in this world make sense and it’s no surprise you just happen to have one, or two, or more of them. Or maybe you know someone who has a great idea or two that you’d like to spread. But how to push them forward?
The trick is to start a movement. And there are 2 ways to start one: you can either spam a message to as many people as possible and pray that it sticks; or, you can communicate sincerely to people that have the capability to make a difference.
One of these methods relies on hope and luck. The other, works.
Tags: communication, ideas, marketing
April 19th, 2010 at 11:35 am
Good insight Willow. Most people, including myself have been guilty of plugging for the first option! The second one is much more effective, time to rethink the strategy!